Ohio Valley IFT Newsletter

April 21, 2010

Volume 2010, Number 4

In this issue:

        April Event – Suppliers’ Expo

        May Event – OVIFT Golf Outing

        Around Town

        Job Postings

Reminder –

2010 OVIFT Suppliers’ Expo

April 22, 2009          

1:00p - 5:00p (EST)

The Savannah Center – West Chester, OH

This is an ideal venue for discovering new products and services from the food industry, renewing contacts with past and current suppliers, and discussing individual needs with hundreds of companies.

Suppliers' Night 2010 offers more ingredients, technologies, services, and equipment than ever before with over 100 exhibitors expected and with hundreds of industry professionals in attendance.

In one afternoon, attendees can visit with food companies that would take over a year of appointments.  Find out what's new in food technology!

Beginning at 1:00pm, Pam Vaillancourt will be presenting “The Embedded Consumer.”  In the product development process, the final refinement of a product can be the difference between a lasting impression and a passing introduction.  Traditional optimization practices are great when you know the variables.  In new products and their early development, the precise variables are not always apparent up front.

In this presentation, you will be provided tools for:

     - Concept Led Product Evaluation.  Here it is important to use consumers for whom the positioning and product is relevant (recruited on total persona).

     - Complete Persona Qualification:  Use of targeted recruitment of individuals to assure attitude, behaviors and beliefs are those upon which the product positioning is based.

In this presentation, attendees will learn to advance their R&D/Stage Gate Process; the product learning process includes:

 Translation
-Product Hatchery
-Red-Eye Protocepting
-I wish I would Sessions

 Integration
-Embedded Consumers
-Reaction Groups
-Concept Drivers
-Product Development Interpretations

Optimization
-Quant-Quali Optimization
-Guidance Testing

 Validation
- Concept Led Product Evaluation
- Complete Persona Qualification

MEMBERSHIP INFORMATION

Membership Types- Ohio Valley Section of the Institute of Food Technologists

Member

$20 per year, requires membership in National IFT
Student Member

$3 per year, requires membership in National IFT Student Association
Regional Associate $15 per year, regional membership in Ohio Valley Section only (no national membership)

Membership forms available at: http://www.ovift.org/Join.asp 
 
If you move or change companies, all permanent changes must be processed through the national office of IFT.  Details are available by visiting the Member Center.

Temporary changes may be submitted to the Ohio Valley Section Secretary, Caryn Crawford, but these changes will only take effect locally.

We’re on the Web!

www.ovift.org

Please check frequently to see what is new and happening with OVIFT!  If you have anything to be added to the website, please email Sandhya Sridhar; all comments and questions are welcome!

IFT Employment Information

IFT Career Center is free to job seekers, allowing them to post resumes online and view job opportunities. If you have questions, contact Nora Schabold (312-782-8424 ext. 220).

OVIFT Golf Outing

Yankee Trace Golf Club

10000 Yankee St., Centerville, OH  45458

2010 OVIFT Golf Outing

Monday, May 10^th

1:30 pm Shotgun Start

(All golfers begin at the same time and end at the same time)

Highlights

¨     18 holes of championship golf & lunch

¨     Goody bags for all entrants, prizes for contests and winning teams

¨     Unlimited use of the driving range before the event

¨     Electric golf carts

¨     Professional bag drop service

¨     Professional scoring

¨     One (1) roaming beverage cart during play

$75.00 per player

We are also looking for every company to donate items for the goody bags or larger items for prizes!

$350 per hole sponsorship - Includes 4 playing spots, 4 lunches and an opportunity to highlight/display/promote your products at the hole you sponsor, along with a sign with your company logo on it.

Please make your reservations today!

Email Craig Rothe (or visit www.ovift.org) to make reservations and to sponsor a hole.

AROUND TOWN

OVIFT will post regional food or flavor industry related announcements, conferences, etc.  Please send pertinent info (approx. 100 words or less) to Jessica Lippert. Deadline for announcements to be included in the next newsletter is Saturday, May 15, 2010.

Local Job Postings 

Employers:  OVIFT will post local food and flavor industry job openings in this newsletter for FREE (100 word max.).  Each issue, this newsletter reaches nearly 1000 members, ranging in experience from students to thirty plus years in the industry!  You may even avoid relocation expenses by finding someone locally.  Please send pertinent info to Jessica Lippert. Deadline for announcements to be included in the next newsletter is Saturday, May 15, 2010.